About

We are a global network of about 50 independent, world-class senior strategists – blending deep expertise across research, strategy, and creative.

​

 

Founded in 2025 we move away from the legacy models of agency & consulting pyramids by re-connecting with the true craftsmanship that is at the heart of any good strategy work. 

​

 

The highest form of consulting in the age of AI becomes like custom carpentry. Hence, we decided to make St Joseph – the world’s most well-known carpenter and role model of workers - LILYLIGHTS’ patron saint. The ‘LILY’ is a reference to his purity and honest approach to work, which we want to model ourselves after. When the work is done with such purity, it can bring to ‘LIGHT’ the most impactful directions to grow a business.